Bonuses in bookmaker companies


Bookmakers, like other gambling companies, often offer customers bonuses, such as deposit bonuses or free bets as well as Parimatch sign up bonus. Thus, they attract new players, as well as retain the interest and loyalty of regular players – that is, bookmaker bonuses are beneficial to both parties. Below we will consider the types and features of such gifts.

Popular types of bonuses at betting shops

The most common types of bonuses in the BK are as follows:

  • Deposit bonus. When making a deposit, the client receives an additional 25-100% on the bonus account. Such a bonus can be given both on the first and repeated replenishments of a game balance.
  • Freebets, that is, free bets. As a rule, the gift coupon is intended for bets with certain conditions on the type (single or express) and odds. Sometimes a sport or event can also be specified. If successful, the client receives the winnings, which are transferred to the bonus account.
  • Increasing bet odds. Many betting companies offer clients special expresses with increased odds – if a client makes such a bet without changing anything in the bet slip and wins, he will receive an increased winnings. Keep in mind that the odds will remain the same if you make the same parlay on your own. Sometimes, any expresses that include a certain number of events receive an increased odds.

Analysts note that by bonuses of a betting bank can also be understood as additional functionality for betting management, for example:

  • Insurance – the client can insure the entire amount of the bet or part of it. This requires the payment of a small commission, but provides a refund in case of loss. Beneficial in cases where a large amount is involved.
  • Early settlement – a client can request a bet calculation without waiting for the final outcome of an event. When calculating, the odds at the moment of bet conclusion and its closing are compared. It is advantageous when it is necessary to save at least a part of the sum at the failed game, or when it is desirable to take the winnings “at takeoff” of results.

Depending on the terms and conditions of the betting company, such conditions may be offered for all or only some bets.

Ways to Get Bonuses

There are a large number of ways to get the bonuses mentioned. They can be non-deposit or given only for depositing; some of them are presented in the vast majority of BCs, others are less common, and some bookmaker promotions may be exclusive at all. Below we will look at popular betting promotions and tell you what to look for in each case.

Welcome bonus

Bonus at registration is available from almost all bookmakers. It can represent:

  • A no-deposit freespin for the very fact of registration or for installing the app;
  • 100% bonus on your first deposit;
  • free insurance for the first bet – in case of losing the bet, the client receives a freebet of a similar amount.

Sometimes the welcome package includes several offers at once. Liga iGaming specialists draw your attention to the fact that such a gift is usually given to customers who have filled out a form in the personal cabinet, as well as confirmed contact information.

Reload bonus

Such a bonus of bookmakers means a surcharge on repeated deposits. If the promotion is permanent, it may include deposits:

  • made on a certain day of the week;
  • made for an amount not lower than the amount specified in the rules (usually it is quite large);
  • made with a certain payment system.

Bonuses on repeat deposits are often issued under temporary promotions as well – for example, the bonus may be timed to coincide with an important tournament or national holiday.

Loyalty Program

Bookmaker offices with bonuses often develop a multi-level loyalty program – betting on the site, the client gradually increases his level and receives for this gifts and privileges, for example:

  • bonuses for gaining new status – this may include no-deposit freespins and/or a bonus on the next deposit (sometimes up to 200-300%);
  • increased cashback for losses;
  • additional weekly reload bonuses, the amount of which increases with each level;
  • access to special promotions;
  • increased withdrawal limit.

Depending on the rules, the status is assigned permanently or requires maintenance.


Cashback can be issued:

  • for losses during the month or week, if at the end of this period the player went into deficit;
  • For all the bets within a certain period, regardless of their result (seldom);
  • For a series of lost bets;
  • for one bet made on a particular event.

Depending on the conditions of the promotion, cashback may be credited in bonus money or freebies. Occasionally, a broker may give it out in the form of regular money, which is immediately credited to the account.

Birthday Bonus

Bookmakers with this kind of bonus offer the birthday boy either a freebet or a deposit bonus made on the day of the holiday itself or 3-7 days after it. Depending on the conditions of the betting company, the size of the bonus may be fixed, the same for all players, or floating – in the second case it depends on the status of the bettor in the loyalty program or determined by the administration “by eye” depending on the number and size of bets made before.

Bonus for a friend

Some bookmakers have developed a referral program: after registering, a client receives a personal code and may invite friends to register with its help. In this case, each player brought to the site brings him money or freebies – provided that he replenishes his deposit and makes the first bet of a certain amount. Sometimes when using a referral code both parties win, i.e., an invited acquaintance gets an additional welcome bonus from the BK.

Creating a bet of a certain type

Sometimes you can get a bonus by making a bet specified in the rules, with singles most often providing a cashback when losing, expresses – increased winnings. In the second case, the size of the bonus depends on the number of events in the package and can range from 25 to 200% – but, of course, the more outcomes in the express, the lower the probability of winning.

Sometimes a cashback is credited for a parlay if only one outcome out of four or more loses in it.