Though 2020 was the pandemic year, international retail eCommerce sales increased by 25%. But managing an online store is not simple. Several processes are linked with ecommerce businesses, such as inventory management, product availability, order processing, marketing, and more. Without the right strategy and software, stores may fail to deliver the customer experience they wish. Luckily, you don’t have to work from scratch if you’re a Klaviyo user.
Ecommerce and Email Marketing
Email marketing generates $44 for a single dollar spent, producing an ROI of 4400%. Thus, being an ecommerce shop owner, it is essential to pick a platform to centralize your customer interactions, and Klaviyo helps you with that.
It is a tool to help you offer a hyper-personalized experience to your subscribers. Apart from setting up efficient automated email marketing processes, it decks your business with the needed tools and guidance to catalyze your development.
Read on to know how to use Klaviyo to enhance your eCommerce business via a Klaviyo expert.
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Generate brand awareness with automation tools
Automated email workflows are a powerful way to send targeted emails based on your customers’ website interactions and behaviors. With Klaviyo, you can take advantage of their extensive library of pre-built, customizable flows to easily set up these workflows. But, if you want to create more customized automation, Klaviyo also offers three other flow triggers – list, metric, and segment – that give you even more control over your email campaigns. However, mastering these flows can be challenging for those unfamiliar with the platform. That’s why it’s highly recommended to hire an expert who has the knowledge and experience to create and optimize your email workflows.
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Boost your value proposition through segmentation
Hiring Klaviyo experts to handle your email campaigns can help you benefit from the platform’s powerful segmentation module to provide hyper-personalized emails to your customers and improve your sender reputation. With Smart Sending, you can avoid spamming subscribers and reduce unsubscribe rates. Segmentation helps to direct your campaigns more effectively and drive higher organic traffic to your platform. An expert will typically segment your email lists based on demographic data, past purchases, email engagement rates, website activity, and sales funnel position.
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Harness the power of A/B Testing
A Klaviyo expert can help you leverage the platform’s A/B testing capabilities to optimize conversions and improve the customer experience. With an expert’s assistance, you can test critical email components, including subject lines and call-to-action buttons. By sending test versions to a small segment of your list and using the best-performing version for the rest, you can enhance the performance of your campaigns.
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Customize your customer experience
Personalization has become a top priority for modern-day marketers, with data-centric campaigns gaining popularity. Gone are the days of simply addressing customers by their first or last names and sending birthday emails. Instead, personalized communication involves analyzing customer behavior and using insights to create unique and relevant emails. Klaviyo’s variables and template tags enable this level of customization, but it takes a Klaviyo expert to make the most of them. They can guide you in determining the basis for your brand’s personalized communication, such as providing product recommendations based on browsing history or sending behavior-triggered emails.
Conclusion
With the ever-increasing number of eCommerce stores entering the market, having tools like Klaviyo in your marketing arsenal is essential to stay competitive. Klaviyo not only allows you to engage with your customers the way you want to, but it also empowers you to make data-driven decisions based on behavioral insights, leading to increased revenue and a better brand image. Don’t wait any longer, hire a Klaviyo expert today and start reaping the benefits of this powerful platform!
