As a cleaning service company in the 21st century, your business requires some basic factors to be in place if it must scale. Of all the factors, creating a standard logo should be one of the top priorities for your business.
As you look to grow your janitorial service business, getting a good logo is important for many reasons. This is because it will not only grab attention, it also gives out a professional first impression among other things.
In this article, we’ll explain how a logo design from a good logo company can propel your business to the next level. We’ll also give you guidelines on choosing the best place to get a professional logo.
5 Reasons Why You Should Get a Logo Design for Your Janitorial Service
Contrary to what you may be led to believe, getting a logo design for your janitorial business is important. It is a big deal especially if you’re looking to expose your business to your potential customers. Here are five reasons to prove that.
1) It Gives Your Brand an Identity
A well-thought-out logo will act as part of your brand identity and the graphical representation of your brand. Your brand in this case is the synergy of your services, reputation, and perception in the eyes of your customers.
However, your logo is the graphics that will be imprinted into both your products and the consciousness of your customers. It may likely be the first thing your potential customers see of your brand before interacting with you.
As such, it is only pertinent that you create a logo that visually represents your brand in the best way possible.
2) It Distinguishes You from Competitors
Without a logo, your business becomes just a regular, non-committal brand that is not moving on with the times. Trust us when we say you don’t want people to view your brand that way.
However, a well-designed logo can distinguish you from your competitors. It’ll give your business a unique look that conveys what your brand stands for to potential customers.
3) It Grabs the Attention of Potential Customers
With the relatively short attention span that people have in recent times, your logo will act as the attention grabber. Not only does it grab the attention of people, but it also comprehensively describes your brand in one graphic representation.
A good logo often sticks in the subconscious mind of anyone who comes across it. As such, a logo for your janitorial services will go a long way in getting the attention of customers. Your logo can also make your business a household brand.
4) Encourages Brand Loyalty
Your logo enables your customers to be familiar with your brand. This makes it easy for them to recognize your business when they want to return to make a purchase. Through this, your brand enjoys customer loyalty that comes with creating an impression-lasting logo.
Tips for Getting the Best Cleaning Service Logo
Now that you know how important a logo can be for your business, it is equally pertinent that you know the best ways to choose an impacting logo. Below are some of the best ways through which you can create a janitorial logo that represents your brand in full measure.
As simple as it might sound, choosing the correct typeface is impactful to the making of your logo. It can be the difference between an attention-grabbing logo and one which is overlooked.
Some typefaces evoke the right feeling that you want people to feel towards your brand. Some of them could be:
- Serifs fonts
- San Serifs fonts
- Display Fonts
- Script fonts, and more.
Note that your logo doesn’t need to have a typeface. You can simply go for an element and still get your message passed across. However, a good logo company can come up with a suitable typeface that best represents your brand if needed.
The colors you choose for your logo should be deliberate and purposeful. This is because the colors you choose represent how your brand is perceived and can inform a customer’s decision to make a purchase or not. As such, it is important to get the right mix of colors if you want to use three or more colors for your logo.
Also, some colors are generally associated with a particular business niche. For instance, the janitorial services can go with different ranges of blue, orange, or yellow. However, the color choice is not set in stone. As such, you can choose any logo as long as it aligns with your brand mission.
It is true that an estimated 72% of the best brand names are made up of words or acronyms. However, you can choose to use elements to create a lasting image in the mind of the people to make your logo unique.
A good graphic designer can combine an iconic element with a text and your brand color to go with it. That is why you need to hire the best
Some of the most recognizable logos today have one thing in common and that is being simple and minimalistic. Logos like Coca-Cola, Nike, MacDonald, or Apple share this principle of being simple. This helps customers easily remember the logo and the brand in extension.
As such, it is no use to overcomplicate or clutter your cleaning service logo when a simpler logo will be more beneficial.
You may now know some of the essential tips to get a good cleaning service logo. However, you need a graphics designer to synergize the colors, typefaces, and iconic elements to produce a standard logo.
Do not hesitate to get the best graphics designers that specialize in janitorial logos to help you create that logo that meets your brand needs.
Getting a logo for your cleaning services have a lot of advantages for your business. A standard logo plays a significant role in the growth of your brand as it represents your brand by creating a lasting impression on potential customers. It also improves the professionalism of your business and brand loyalty. As such, not getting a logo for your janitorial service is a huge disservice to your brand.