Are you a startup wanting to use Instagram marketing to take your brand to the next level? If yes! Instagram, the most popular and favorite social media platform of users worldwide, is an excellent marketing tool. Brands use Instagram to advertise and sell their products because of the vast user base that the platform has. The platform has more than 1.3 billion active users; this indicates the number of people marketers can reach while using the app.
There are more than 8 million business accounts. The presence of these business accounts signifies the platform’s usefulness for these brands. The platform helps businesses of all sizes to build their brand and increase sales. Moreover, many businesses utilize Trollishly to foster their growth by reaching out to the right audience and raising awareness about their brand and services. The more you let people know about your brand, the more audience and customers you will be able to gain.
What Do You Mean by Instagram Marketing?
Instagram is a fantastic marketing platform that many brands and marketers use. Marketing on the platform involves the following:
Creating awareness about your brand.
Attracting the right audience.
Generating a good amount of sales.
7 Brilliant Instagram Marketing Strategies for Startups
The right marketing strategy is essential to reach a broader audience on this platform. The platform is a game-changer for startups and helps businesses enjoy massive success. Here are 7 Brilliant Instagram Marketing Strategies for Startups to help you yield positive business outcomes:
1. Create and Post High-Quality Content
Posting high-quality content that aligns with your users’ interests, needs, and preferences is very important. Ensure the content you publish on the platform is rich in information, attractive, and engaging for your audience. The platform allows users to share content through Stories, posts, Reels, captions, and Live Streaming.
The content you share should be relatable to your audience, and relatability is essential. For Ex: Consider that your startup is into selling clothes; by making reels on the platform, you can show multiple ways to wear the same dress both to the office and while attending a party. Content Creators usually buy reels likes to make their super informative and attractive reels go viral on the platform.
2. Influencer Marketing
Influencers on the platform enjoy the same fame and popularity that celebrities get. Working with influencers is highly beneficial to create brand awareness and establish a good brand presence. Influencers on Instagram are famous personalities on the app with a huge following. Their followers are highly likely to get influenced by what they say about a brand or product. While hiring influencers, ensure they belong to your niche and know your products well.
For example, if you are a skincare brand, you can collaborate with influencers promoting the latest fashion and makeup products. Working with influencers belonging to the same niche that you belong to helps you find the right target audience. Reaching out to the right audience is vital to fetch the results you desire through influencer marketing.
3. Use the Right Hashtags
Using the right niche-specific hashtags is essential to increase your content’s discoverability on this platform. Social media experts recommend that marketers use 8-10 hashtags to publish posts and videos. Hashtags help users find businesses and services they are trying to discover using the platform. If brands wish to add hashtags beyond 10, they can use the comment section.
4. Leverage Instagram Stories
Instagram stories are helpful for brand promotions. Through stories, the photos and videos you share are likely to achieve higher engagement levels than the regular videos and posts you publish. As a result, posting stories on the platform can help brands get more visibility and easily attract the audience’s attention.
5. Generate a Buzz Around New Product Launches
Creating teaser videos of the products you wish to introduce shortly will help grab the interest of your audience by stimulating curiosity. Make brief videos showcasing the benefits and exciting features that the products you wish to launch possess. It makes your audience want to buy your product before it’s introduced. You can go Live to inform your audience about the products you wish to launch shortly.
You can also request your audience to provide suggestions so the products can benefit them and ease their challenges. Live streaming also encourages brands to interact directly with their audience and answer any questions about the product they wish to introduce.
6. Actively Engage With Your Audience
Engaging with your audience by responding to them in the comment section and the DM’s they send helps build meaningful relationships. Responding to your audience politely and promptly helps increase engagement significantly. It also encourages them to start great conversations with you. Having meaningful conversations and being friendly with your audience helps them develop a positive brand perception and it will also influence their purchasing decisions. Marketers also use Trollishly to build a community of interested audiences for their brand. Attracting an interested audience benefits the brand as well as its audience.
7. Track the Performance of Your Marketing Strategy
Creating a business account on Instagram helps you access the Insights tab. The Insights tab aids marketers in knowing when their audience is likely to use the app the most. Knowing the activity status of your audience aids you in posting content when they are present on the platform to get maximum engagement. The Insights tab informs you about the posts that are receiving maximum and minimum attention. Knowing the performance of your promotional efforts will help you make the necessary modifications and achieve your goals
Instagram is a platform that helps businesses market their service offerings efficiently. It helps brands reach a global audience, get more leads and drive conversions. Using the seven brilliant marketing strategies will help elevate your startup’s growth to the next level faster. However, remember to keep a tab on how well your content is performing on the platform using Instagram Insights so that you can alter your marketing strategies to get the best results for your efforts.