Personalization has not yet been seen in the experiences of sports fans. This isn’t due to a lack of interest but rather to the challenge of delivering personalized experiences on a scale. By adding Epoxy.ai’s SmartPicks to its app, betPARX will be able to offer personalized recommendations to sports bettors. It will be the first app to do so and others are likely to follow. Users expect personalization today and are disappointed when they don’t get it.
Epoxy.ai uses AI technology and machine learning to offer its personalization tools. Chris Reynolds, co-founder and CEO, says he knows bettors want more simplified and personalized experiences. SmartPicks will provide betPARX with the ability to better understand users, deliver recommendations and connect users to the content they want. They will receive unique bet suggestions based on a wide range of variables. This in turn will help to drive engagement and retention.
Online sports betting has taken off in the U.S. since it was legalized in 2018. Sports bettors in Pennsylvania, New Jersey, Michigan, Maryland, and Ohio use the betPARX app to place sports wagers from their mobile phones. The app already uses Epoxy.ai’s Sparx personalization widget in its mobile sportsbook with good results. Matthew Cullen, senior vice-president of iGaming and sports at BetPARX, is looking forward to it becoming one of the pioneers of AI-based sports betting.
Personalized sports wagering
Casino apps make playing casino games and sports wagering accessible and convenient. When exploring casino apps, it becomes evident that they can vary greatly in what they have to offer. Some sportsbook apps are clumsy and inefficient. Others are not only convenient to use but user-friendly and easy to navigate. Features like touchscreen capabilities and high-quality graphics offer an immersive experience for users.
Advances in technology are creating ever more engaging and convenient user experiences. Personalization is one of the best ways to enhance the experience of sports bettors. Now sports bettors may all use the same app but they will see different betting options on their screens.
Tech is driving the future
Tech-savvy companies such as Amazon, Spotify, and Instagram already benefit from creating personalized experiences for their users. They know who they are and what to put in front of them. The sports betting industry already has the challenge of rolling out sports betting across the states. This could be one of the reasons why they haven’t yet embraced personalization. However, the competitive nature of sports betting means that operators need an edge. Technology can provide them with this edge.
The partnership with Epoxy.ai will give betPARX the opportunity to improve customer experiences through the use of AI. The more data associated with bettor behavior, the easier it becomes to put the right content in front of them. This carries over what is already in use in other tech-savvy businesses and makes it available to sports bettors. Personalization in sports betting could just be the next big thing.