Any company needs a well-designed, effective website to succeed in today’s digital environment. While many companies begin their online presence with website builders like Wix, as they expand they often think about switching to more capable platforms like Shopify. Although both systems have user-friendly interfaces and a variety of capabilities, there are advantages and disadvantages to transitioning from Wix to Shopify.

Pros of Switching from Wix to Shopify

Enhanced capabilities for doing business online. The fact that Shopify has such powerful eCommerce capabilities is among the most compelling arguments in favor of making the transfer to that platform. Shopify is equipped with a wide variety of in-built capabilities that make it simple to manage inventory, process payments, and keep tabs on orders. In addition to that, consumers may improve the functionality of their online stores by searching Shopify’s enormous app store for additional third-party applications. These applications may assist with things like recovering abandoned shopping carts, collecting consumer feedback, and marketing through email.

More themes that can be customized Shopify provides its customers with a variety of themes that can be customized, enabling them to build a one-of-a-kind online shop that is representative of their company. Wix also provides themes, however the ability to customize them is often more restricted than with other platforms’ themes. Because Shopify themes are developed exclusively for eCommerce, this means that they come equipped with features that may assist in increasing the number of customers that make a purchase from your store.

Enhanced Search Engine Optimization Capabilities Shopify was developed with SEO in mind from the beginning, making it simple to customize your website for search engines. Shopify is designed to make it easier for search engines to crawl and index your website by providing built-in features such as customizable title tags and meta descriptions, as well as the automated generation of sitemaps and canonical URLs. Your search engine results may also increase if you use Shopify because of its well-written code and lightning-fast website load speeds.

Enhanced Payment ways While Wix provides a variety of payment methods, such as PayPal, Stripe, and Square, Shopify provides even more alternatives, such as Apple Pay, Amazon Pay, and Google Pay. In addition, Shopify has its own payment gateway, which may reduce the amount of money spent on transaction fees and make it simpler to administer payment processing.

Cons of Switching from Wix to Shopify

The expense of converting to Shopify is one of the most significant drawbacks of making the transfer. Wix gives users the option of a free plan, whereas Shopify does not. Shopify’s most basic plan begins at $29 per month, although this price goes up when more features and capabilities are added. Additionally, Shopify levies transaction fees for payments that are handled via third-party gateways. These costs, which may pile up over time, are not refundable.

Even while Shopify is intended to be user friendly, there is definitely a learning curve involved when transitioning from Wix to Shopify. Shopify has a more comprehensive feature set than its competitors, which might take some time to master and get familiar with. In addition, moving your website might take a significant amount of time, particularly if your Wix site has a significant amount of material or settings.

A structure that does not allow for sufficient levels of adaptability. Shopify themes can be customized, but there are certain restrictions on what you can do with them. A working understanding of HTML, CSS, and Liquid, Shopify’s proprietary programming language, may be necessary for customizing themes beyond the capabilities of the built-in choices. Those individuals who do not have the necessary technical expertise or financial means to employ a developer may find this to be an obstacle.

Although Shopify has an enormous app store, there is a possibility that some connections may not be accessible or would call for additional custom development. Additionally, the price of some integrations may be higher than that of comparable solutions offered by other platforms.


The choice to go from Wix to Shopify is a critical one that demands thorough consideration of the benefits and drawbacks of each platform. Shopify provides improved eCommerce capability, templates that can be customized, improved search engine optimization (SEO) choices, and additional payment alternatives. Shopify may be more costly, it has a learning curve, it has restricted design freedom, and it has limited integration options. However, these are not its only drawbacks.

Before a company decides to move to Shopify as their ecommerce platform of choice, it’s important for them to evaluate their unique needs and prerequisites. We invite you to pay attention to and get acquainted with the convenient way of transition in detail. Shopify is an option worth considering if you place a high value on e-commerce capability as well as customization options. However, if accessibility and ease of use are more important, Wix might be a better option.