In the digital age, eCommerce has revolutionized the way people shop, which is why businesses need to adapt to new technologies and design trends to stay ahead of their competitors. One of the key components of a successful eCommerce store is its design. And with each passing year, these eCommerce design trends continue to evolve, not only by attracting customers but also by improving their buying experience.

Moreover, with so many online stores vying for attention, it’s important to include the latest design trends of an eCommerce platform in your online business that will help it stand out and scale up eventually. In this article, we’ll take a look at some of the design trends that are set to dominate the eCommerce landscape in 2023, and how they can help you scale up your online business. Additionally, we’ll also discuss how different eCommerce platforms (including BigCommerce Shopify, WooCommerce, and others) can help businesses implement these trends to drive growth and success. So, let’s begin:

Trend 1: Mobile-First Design

Mobile-first design is no longer a trend, it’s a necessity. According to Forbes, 75% of Gen Zers use smartphones over any other devices. For this, eCommerce platforms like BigCommerce, Shopify, and WooCommerce offer responsive design, ensuring your site looks great on any device. 

To dive deeper, one of the mobile-first designs includes the use of large and easy-to-click buttons. While it can be challenging to click on small buttons on mobile devices, it may result in frustration for the user. By using large, prominent buttons, you can make it easier for them to navigate your website and complete their purchases. For example, Amazon’s mobile app uses large and clearly labeled buttons for actions like “Add to Cart” and “Buy Now,” which makes it easy for users to complete their purchases quickly and easily. Therefore, this trend not only provides a better user experience but also improves your SEO (which is essential, as Google now prioritizes mobile-friendly sites in its search results). Thus, by using design elements like large Call To Action (CTA) buttons, you can optimize your website for mobile devices and improve user engagement and conversion rates. 

Trend 2: Personalized Content

Tailoring content to the specific interests, preferences, and behavior of individual customers, is all that personalized content can give your business. It has been a buzzword in eCommerce for a few years now. And that’s why, this trend is driven by the increasing amount of customer data available to businesses. It urges the desire for customers to have a more personalized and relevant shopping experience. One way that eCommerce businesses are implementing personalized content is by using artificial intelligence (AI) to analyze customer data and recommend products or services based on their browsing history, past purchases, and demographic information. Therefore, by tailoring your content to individual users based on their browsing and purchasing history, you can create a more engaging and relevant shopping experience. 

BigCommerce offers a range of personalization tools (apart from other eCommerce platforms like Wix, Big Cartel, Shopify, and more) that include customer segmentation and targeted promotions. So, if you’re a beginner in using this platform, you can consider hiring Bigcommerce professionals from leading providers like CodeClouds that provide a custom eCommerce design solution for their clients quickly and efficiently. Therefore, by partnering with a team of experts who can help you implement these trends, you can stay ahead of the competition and ensure your online business continues to grow with time.

Trend 3: Augmented Reality (AR) and Virtual Reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) technology allow customers to visualize products in real-world settings, which can be a powerful tool for boosting sales. According to a study, 61% of shoppers prefer stores that offer AR experiences of a product, and 71% of consumers said they would be willing to shop more if they could experience it through AR. Thus, apart from offering personalized content to customers, BigCommerce integrates with AR and VR technology as well, allowing businesses to provide an immersive shopping experience to customers.

Trend 4: Chatbots

Chatbots, another eCommerce design trend, is a type of artificial intelligence that can interact with customers in real-time, answering questions and providing support. They are becoming increasingly popular in eCommerce because of improving customer service and increasing sales. Moreover, Salesforce states that around 90% of consumers matter about the company’s experience as much as its products or services. In this regard, BigCommerce offers built-in AI and chatbot functionality, allowing businesses to provide instant support and assistance to their customers. 

And apart from that, a giant company that has implemented chatbots is H&M. Its website features a chatbot that can answer common questions and provide personalized recommendations based on a customer’s preferences. By using chatbots, H&M has been able to provide a more efficient and personalized shopping experience for its customers.

Trend 5: Dark Mode

“Dark mode” is a design trend that has gained popularity in recent years, and it’s set to become even more prevalent in 2023. Using a Dark mode on your smartphones or other devices may reduce eye strain and improve readability, making it an attractive option for eCommerce sites. And because of this, Shopify, WooCommerce, and BigCommerce also offer the Dark Mode option, allowing businesses to cater to this growing trend. 

The Ending Note

The right design can make your website more user-friendly while the wrong design can move to lessen your views on it. By incorporating design elements, such as mobile optimization, personalized user experiences, voice-enabled search, chatbots, and more—you can enhance your online store’s user engagement and create a seamless shopping experience for your target audience, leading to increased customer loyalty and repeated sales.

So, don’t wait any longer, take action today and start exploring the latest eCommerce design trends to give your online business the boost it needs!