In the ever-changing landscape of SEO (search engine optimization), it can be difficult to keep up with the latest changes and trends. However, implementing certain SEO-friendly marketing tactics can help your campaigns stay ahead of the competition. 

In order for your marketing campaigns to be effective, you will need to make sure they are SEO-friendly. Luckily, Charlotte digital marketing agency has plenty of great examples from previous years that you can look to for inspiration. Here are five of the most successful SEO-friendly marketing campaigns that we have gathered so far, this 2022. Each one employs a different strategy, but all share one common goal: reaching the top of the search engine results pages (SERPs). While some techniques may become less important, others will rise to the top as critical elements of a successful online marketing strategy. 

Here are five current trends in new opportunities for creative and effective SEO-friendly marketing campaigns. Find out what made these campaigns so successful and how you can apply their techniques to your own marketing initiatives.

1. Long-Form Content

In the past, shorter blog posts and articles were thought to be more effective for SEO purposes. However, longer pieces of content that are well-researched and engaging are now known to be better for both SEO and conversion rates. A study by BuzzSumo found that the average word count for a piece of content that ranks in the top 10 of Google’s search results is 1,890 words.

This does not mean that all your content needs to be over 1,000 words, but it does show that longer content tends to perform better. When creating long-form content, make sure to include plenty of relevant keywords, internal links, and external links to authoritative sources.

2. Video Content

A few years ago, video was considered to be a “nice to have” but not a necessity for most marketing campaigns. However, that has changed dramatically in recent years. In fact, Cisco predicts that by 2021, 82% of all internet traffic will be video traffic.

There are several reasons why video is so effective, but one of the main ones is that it is highly shareable. People are more likely to share a video than any other type of content, which can help increase your reach and improve your SEO. Additionally, videos keep people on your website for longer periods of time, which is another ranking factor for search engines.

3. User-Generated Content

User-generated content (UGC) is any type of content that is created by your users or customers, rather than your brand. This could be anything from product reviews and testimonials to social media posts and blog comments.

One of the main benefits of UGC is that it helps build trust and credibility for your brand. When potential customers see that other people have had positive experiences with your products or services, they are more likely to do business with you. Additionally, UGC is a great way to generate fresh content for your website on a regular basis.

4. Influencer Marketing

Influencer marketing is a form of marketing that involves working with influencers to promote your brand. Influencers are people with a large following on social media or other online platforms. They can help you reach a wider audience and improve your SEO by sharing your content with their followers.

When choosing influencers to work with, it is important to choose those who are relevant to your industry and have an engaged audience. Additionally, a top digital marketing agency shared to make sure to set clear goals and expectations for the campaign so that everyone is on the same page.

5. Local SEO

Local SEO is a form of SEO that is focused on optimizing your website for local search results. This is different from traditional SEO, which is focused on getting your website to rank in the top results for general search terms.

Local SEO is important because it helps you connect with customers in your area who are looking for businesses like yours. To optimize your website for local SEO, make sure to include your city and state in your titles and meta descriptions, and list your business in directories like Google My Business.

We have taken a look at some of these top SEO-friendly marketing campaigns to give you ideas on what you can do now to set yourself up for success. The key takeaways from this report should help you and your SEO agency benchmark your current campaigns against these popular strategies and reevaluate your plans if necessary. 

By following these trends and implementing them into your marketing campaigns, you can improve your SEO and reach a wider audience. Be creative with your campaigns and experiment with different techniques to see what works best for your business.