Ranking well on search engines is essential for website success. Knowing the key metrics to monitor and optimize can help you ensure that your site is always visible and attractive to potential visitors. With this in mind, we’ve listed some of the most important metrics you should consider when optimizing your website for search engine rankings.
Before that, keep in mind that metrics should never be analyzed in isolation. A low bounce rate doesn’t necessarily mean your website is poor, for example. Context is essential when understanding metrics; people could be leaving after only one page because your content was so useful that they found the answer to their question.
Here are some important website metrics for stronger rankings:
- Page speed – Search engines take page speed into account when ranking a website, so make sure to monitor your page load time. You can use tools like Google PageSpeed Insights to identify areas where you can reduce the loading time of your site.
- Bounce rate – A high bounce rate means visitors are leaving your website quickly, and that could be a sign of poor quality content. Monitor your bounce rate and look for ways to keep visitors engaged on your website, such as by providing related content or links.
- Mobile optimization – Most of the searches now happen on mobile devices, and Google has started giving preference to mobile-friendly websites in its search results. Use tools like Google’s mobile-friendly test to make sure your website is optimized for mobile devices.
- Link profile – Links are a major factor in how Google ranks websites, so it’s important to track your link profile. Monitor the number of links pointing to your website, the quality of those links, and where they are coming from.
- Unique visitors – Unique visitors measure how many individuals visit your website within a certain period. It’s important to monitor this number since it indicates the popularity of your website with the public.
- Visitor engagement – It’s not enough to measure how many people are visiting your website, you also need to measure how much engagement those visitors are having with your website. This can be done by looking at metrics such as page views, time on site, bounce rate, and click-through rates.
- Conversion Rate – The conversion rate of your website measures how many visitors take the desired action (i.e. purchase a product, sign up for your newsletter). Measuring this metric can help you determine whether or not your website is effective in achieving its goals.
- Pages per session – Pages per session is a great metric for determining how much content visitors consume when they visit your website. This metric can help you identify which pages are most popular and which pages need more work.
- Average session duration – The average session duration measures how long visitors stay on your website. If a visitor visits your website and leaves quickly, this could indicate that they didn’t find what they were looking for; this metric can help you identify which pages need improvement.
- Traffic sources – Traffic sources can help you understand where your visitors are coming from. This will give you an idea of which marketing strategies are most effective and which ones need more work.
If you need help boosting your website ranking, contact a Phoenix SEO services company. They can help you identify the most effective metrics to monitor in order to rank well, as well as other strategies for improving your website’s performance!