If you’ve never heard of a blog, you’ve probably run across one at least once in your life. Blogs have been rated the 5th most trusted source for accurate online information, so if your company doesn’t have one, you might want to reconsider. B2B marketers who use blogs receive 67% more leads than those who don’t use them.
If you’re thinking about starting a blog for your business, or just want to understand what is a blog keep reading. Blogs are useful for developing an online presence, proving yourself as an expert in an industry, and attracting more leads to your site.
Blogs – What Are They?
Blog posts are individual web pages on your website that focus on specific subtopics. It is possible to rank for a variety of keywords with blog posts on search engines.
Why Should You Create One?
A blog can grow a website’s traffic in a number of ways, regardless of whether it is personal or professional. Moreover, blogs continue to be popular. A blog isn’t dead. In fact, blogs have a lot more uses than sharing thoughts. It’s estimated that 60% of consumers will purchase something after reading a blog post on the subject.
Despite its importance today, blogging continues to be important for the following reasons:
1. Building relationships and communities
People can share their thoughts and experiences on blogs, much like they do on social media platforms. Due to their active comment sections, they enable people to interact and build relationships regardless of their geographic location. In essence, blogs are social platforms.
Bloggers are also monetizing their blogs, which is another reason why their blogs have become so popular. Advertisements are a major source of income for bloggers. Affiliate marketing is a common type of advertisement. Bloggers are reliable sources for topics related to their field since they often discuss it.
3. Creating is easy
A code-less website building platform has enabled individuals to create and update blogs easily, which has sparked the blog boom. Almost anyone can create a blog because they can cover any subject they choose.
In addition to helping in bringing more traffic to your site, blogs are also an excellent tool for marketing your business.